
In the last few years, we have seen companies and brands increasingly change the way they operate. The views of the customer are evolving and companies and brands need to adapt quickly. The coronavirus pandemic catalyzed a debate about the broader impact of human actions, with people concerned about the way we live, issues of social justice, and our destruction of the environment.
Increasingly, customers value companies and brands they can trust. Today’s consumer wants to purchase from companies and brands that are transparent in their work, create an impact, offer sustainable alternatives to regular products, and are vocal about causes that matter. Consumers have rising concerns about climate change, pollution, biodiversity loss, resource scarcity and the wider well-being of society. These changing behaviors and values regarding environmental friendliness, social responsibility, and economic inclusiveness translate into a demand for corporate change.

Source: How sustainability is fundamentally changing consumer preferences – Capgemini
The global consumer goods industry is increasingly implicated in the debate because it faces significant challenges of its own and because many of its consumers are leading the movement for change. According to the Capgemini Research Institute, 79% of consumers are changing purchase preference based on the social responsibility, inclusiveness or environmental impact of their purchases.
Most companies, regardless of their size, are realizing the importance of creating products that show their brand positioning as a company that cares for the causes close to their heart. From environmental issues to social justice, it comes down to simply making a difference.
Additionally, there is increasing pressure from countries and NGOs, with continuous initiatives to reinforce control and ensure more responsible practices. The European Commission, for instance, recently proposed an import ban on products manufactured using forced labor, a proposal that still requires discussion and agreement by the European Parliament and the Council of the European Union before it is legislated, but that demonstrates the mechanisms under consideration to stop forced labor and modern slavery.
Frequent industry issues and the growing initiatives against
While there has been great improvement in recent years, the industry still struggles with ethical issues. Some of the most frequent issues found in the fashion industry include low wages, child labor, animal cruelty, health and safety risks, and environmental issues. The list, unfortunately, goes on.
Some initiatives for change could include:
- Checking the material and product sources.
- Repurposing old items and using pieces of them to create other products.
- Supporting Community Fair Trade (different programs).
- Supporting Ethical Trade (Ethical Trade Program, Supplier Code of Conduct).
- Creating inclusive pieces that can be available for everyone.
- Changing packing in favor of more sustainable solutions.
- Taking a stand in helping the planet and being overall more environmentally conscious: generating less waste, reduction of CO2 emissions, electricity consumption, increasing the amount of recyclable material, decreasing unnecessary packaging materials.
- Being open about values, mission, and what they stand for while also taking action in these areas.
- Taking a stand against animal cruelty.
- Better treatment of workers.
The industry-wide initiatives around sustainability and CSR are endless, and these examples can be considered as good starting points.
There are many industry initiatives and reference tools that set the guidelines and requirements brands must follow to be more socially and environmentally responsible. Some of the most well-known ones include:
- Sedex: Supplier Ethical Data Exchange
- ICS: Initiative for Compliance and Sustainability
- SLCP: The Social and Labor Convergence Program
- ILO Conventions: International Labour Organization Conventions
How Our Expert Support Can Help You
At API, we provide expert solutions to support our customers in their CSR journey. Some of our programs include:
- Social audit assessment:
– As per the defined code of conduct (ICS, Sedex, SCLP, ILO Conventions)
– Tailor-made based on industry / your code of conduct / API’s standards and local labor laws - Supplier capacity building
– Different programs for different suppliers (new, strategic, low performing, those with zero tolerance, however willing to improve, etc.) - Stake holders coaching
– Awareness and pre-assessment set-up program for internal teams (audit, sourcing…) - Code of conduct, manual, audit guidelines creation & review
– Creation from ground zero and based on your requirements, or review of existing materials – all with the support of our team of experts - Program benchmarking services for strategic suppliers
– Assessment and program recommendation, report, monitoringThanks to our boots-on-the-ground approach, we offer adapted solutions to our customers that go beyond the traditional industry standards. We put our expertise at the service of our customers with concrete solutions that leverage our daily presence in factories, such as follow-up on sustainability.

Interested in finding out more about our CSR solutions?




Brands and retailers can have relationships with a great number of suppliers, which can reach in the thousands for the bigger players. When the volume is that high, it can be difficult to think of individual suppliers as anything more than a transactional necessity for the manufacturing of hardline goods. But brands and retailers that see their suppliers this way may miss out on what their more reliable and advanced suppliers can offer them.
According to Precedence Research, the recycled polyester (rPET) market is expected to hit US$14.23 billion by 2030, driven by soaring demand for sustainable products from consumers, governments, and NGOs. The use of rPET in consumer goods is no longer a trend but a reality in many categories, including toys and furniture. What started with soft toys containing stuffing made from rPET is fast-evolving into other uses. Danish toy giant Lego has announced its first prototype bricks made of rPET from discarded bottles, and IKEA has launched a range of kitchen furniture with plastic films made out of recycled bottles. Many other furniture brands are producing products made from rPET, including chairs and stools, storage boxes, bathroom accessories, and more.


Effectively managing growing supply chain complexities is something that most purchasing managers/importers deal with on a day to day basis.
As your brand grows compliance issues you never knew were there (nor were prepared for) may rear their ugly head, and it’s up to you to begin pinpointing issues and plugging the holes your profits will fall through, before the consumers of today tear them open even wider.
Ensuring product compliance starts and ends with one thing:
A robust compliance program.


purchase price of $69.38 each, resulting in revenues totaling
A: One of greatest challenges is ensuring that each branch is able to comply with the
international regulation?