The uncertain ‘new normal’ we’re facing is forcing companies around the world to adopt strategies and contingency plans that address new practical challenges, such as the reduction of workforces and international travel restrictions. However, companies need to think about the effects these changes will have on their consumers and minimize any potential negative impacts on these important relationships. Ensuring the same levels of safety and quality while guaranteeing an efficient time-to-market is critical. The consumer products and retail industry is already changing to align with these issues through speed, cost reduction, and customer focus.