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Leveraging the power of customer reviews








Go to Resources Library and get the industry insights with the eBooks, webinars, infographics and resources prepared by API’s Household Goods and Toys Quality Experts!
This is a must-watch for all sustainability managers and quality control managers in the textile industry!
While enjoying the replay of the webinar, you can also download the presentation here. Just fill in the form so we know who you are and where to send it to, and click “Download Presentation” to request your copy.
Know someone else who would benefit from a greater understanding of the recycled polyester claims in the textile industry? Share the webinar with them using the links below.
Consumers have always had the power to vote with their wallets and decide what they do and don’t buy. But in today’s online world, they have the power to not only influence what they buy but what others buy.
Empowered by the connectivity of social networks and the democratization of information, consumers are taking control of where, when, and how they engage with brands. This has effectively given consumers a role in the supply chain as they demand more personalized products and expect brands to adapt to their needs.
Now they have been given a voice, consumers are increasingly willing to share their opinions publicly and seek out what others have to say. In some categories, consumers are reluctant to make purchases without independent recommendations. This has not only disrupted the traditional purchasing process but puts additional pressure on brands, who need to ensure they bring to the market products that live up to their promises.
According to a report from the technology company PowerReviews, customer reviews have become the single most important factor when making purchasing decisions, ranking above other elements such as price and recommendations from family and friends.
One of the key benefits of reviews is that this feedback lets brands know whether a product is relevant to its audience and whether it’s better than its competitors’.
Although positive reviews can naturally benefit brands in enormous ways, negative product reviews can have drastic impacts. They can not only affect the sales of the product but can escalate to the point of harming the brand image as a whole.
That said, bad reviews also provide an opportunity to improve and show customers that the brand is actively listening and willing to bring improved products to the market that aligns with customers’ quality and safety expectations. Customer reviews can also help find niches in the market yet to be explored, based on what customers feel is missing in a product or would be nice to have.
Navigating the masses of online reviews and identifying real issues and their root causes to make valuable improvements is not always easy. It might require support from a third party who can assess and identify issues and establish the appropriate recommendations.
At API, we help our customers improve quality and safety at the product development stage to meet consumer expectations through a dedicated program that uses five steps to:
Interested in finding out how API can help you bring better products to the market?
Learn how API helped one retailer reduce product recalls by 60% in a year and more!
As a retailer, you understand that your quality assurance systems are essential to every aspect of your supply chain and the ultimate growth of your business.
But, what happens when you decide to undergo process changes to facilitate growth and things take an unexpected turn for the worst?
Our new case study covers:
Ensuring that you are equipped to deal with supply chain issues as they arise is essential for your business.
Learn more about how our customized quality assurance solutions helped retailers just like you by filling out the form and clicking ‘Download eBook’ to download your own copy.
This guide will help you to optimize your quality assurance procedures and empower you to improve your current quality systems through best practice.
Striving for optimized quality assurance procedures should be seen as an opportunity for continued strategic and competitive advantage that can put your brand in a position for growth.
In this eBook, “A Quality Assurance Optimization Guide For Regional Brands” we explore the challenges of QA and what strategies you can use to implement into your quality systems to maintain your competitive advantage. These procedures will not only enhance your brands quality, but also strengthen your credibility.
Here’s a quick look at what’s inside the guide:
We wrote this eBook for any manager who understands that quality is the litmus test for how effectively a retailer is at implementing its QA strategy across its supply chain.
Are you ready to read this FREE eBook to begin optimizing your quality systems? Just fill in the form and click “Download eBook” to request your FREE copy.
Everything you need to know to promote employee awareness, comply with environmental regulations and save on costs!
Modernization and the age of industry has propelled us all into the 21st century, but at a dire cost that is being paid by the very home that sustains us.
Ethical retail brands understand the need to address non-compliances in their supply chain. Gaining favor in the eyes of environmentally conscious consumers and making a positive impact all starts with an environmental audit.
Our comprehensive auditing visual guide covers:
Discover absolutely everything your brand needs to know to about this audit and how it can help you save on all fronts by filling in the form and clicking “Download eBook” to request it for FREE .
This infographic will teach you some measures that you can adopt to tackle risks at an early stage.
Our ‘Safer Toys, Shorter Time-to-Market‘ infographic provides brands and their teams with insights on anticipating risks from the early stages of development. In this unpredictable and challenging time, ensuring product compliance and preventing risks have become more critical than ever.
Take a closer look at the preventive actions that can help you avoid the feared ‘FAIL’ result in a pre-shipment test.
Fill out the form and click “Download eBook” to receive your complimentary copy.
At API we support toy brands across their entire supply chain. Read more about our tailor-made solutions for toys here.
Learn how API can help you improve your overall product quality through optimizing your quality inspection systems.
We walk you through:
This inspection guide is for every quality manager, importer and retailer that seeks to understand the benefits and importance of the quality procedures you choose to use for your product and what they can do to improve your overall factory performance.
*Bonus – We have also added checklists to help further assist you in improving your product quality!
Are you ready to learn more about how our customized quality inspection solutions can benefit you? Fill out the form and click ‘Download eBook’ to download your very own copy.
As an importer, how do you address the need for compliance within your supply chain?
Importers the world over have needed to keep up with the constant changes in global regulations. These constant changes and growth in the market have meant that things like product compliance and supply chain transparency have become essential to operational success.
In this ebook, “How to build systems to ensure product compliance in large supply chains” We discover exactly how to build these systems.
Here’s a quick look at what’s inside:
This eBook is for any importer who understands that product compliance and transparent supply chains are the only way to remain globally competitive.
Are you ready to read this FREE eBook and begin creating that desired compliant supply chain? Just fill in the form and click “DOWNLOAD NOW” to request your FREE copy.
How to build consensus and ensure buying offices are implementing quality systems effectively.
In the modern economy, retailers no longer operate as a single entity but compete as a global supply chain. It is the cumulative effect of every node in the geographically dispersed network, effectively performing its tasks in alignment with the corporate strategy that creates and develops a competitive advantage.
In the ebook, “Implementing a Global Quality Assurance System: How to build consensus and ensure buying offices are implementing quality systems effectively,” we explore the challenge of aligning buying offices with a corporate strategy that is flexible and agile enough to adapt to customer demands and respond to competitors’ actions without compromising on the quality of the final product.
Here’s a quick look at what’s inside our latest ebook:
This eBook is for any manager who understands that quality is the litmus test for how effectively a retailer is at implementing its strategy across its supply chain.
Ready to read this FREE eBook and implement quality systems effectively? Just fill in the form and click “DOWNLOAD eBook” to request your FREE copy.
Want to know more about one of our many services? Contact us to find out more information about what API can do for your company today.
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