Over the years there have been shifts in the supply chain, where gaining a competitive advantage through your entire supply chain can be essential to success. It has become virtually impossible for a company on its own to reach this position. Today we see the power of the market in the customer's hands, therefore without an agile, flexible supply chain, you may not be able to keep up with the demands of the market. It is an ever-changing landscape, that is defined no longer by the designer. In this blog post, we take a look at where regional household goods brands fail and what successes they can take from global brands.