The challenges faced by supply chains and the need to focus on short-term priorities have put CSR and sustainability efforts in the spotlight. Some companies have been struggling to maintain their path toward sustainability while adapting to the ‘new normal’. Others have taken the opportunity to rebuild and refocus on longer-term objectives and more sustainable supply chains.
‘In business, sustainability has become synonymous with credibility.’
In this context of a new normal, consumer preferences are also changing with an increase in the importance of social and environmental causes. According to a survey* by the IBM Institute for Business Value (IBM) in collaboration with the National Retail Federation (NRF), 6 in 10 consumers are willing to change their shopping habits to reduce their environmental impact.
To help companies in their sustainability efforts, API is launching a new series of sustainability webinars starting in November.
Stay tuned for more about our upcoming topics.
*Research study of 18,980 consumers in 28 countries