"Most people make the mistake of thinking design is what it looks like. People think it's this veneer – that the designers are handed this box and told, 'Make it look good!' That's not what we think design is. It's not just what it looks like and feels like. Design is how it works." – Steve Jobs
It goes without saying that those products that deliver the best end user service for its category will always enjoy the most market success. Assessing product performance in a realistic and professional manner is a role that API can play in your overall quality control approach.
In our various labs, located near to your production line, we can review product performance based on your internal criteria:
These tests can be either performed by experienced technician, or else involved inexperienced or mixed group of users for a superior product evaluation.
A customised protocol will be developed in conjunction with your Quality Assurance department and our teams of electrical or mechanical engineers.
To build your brand loyalty, your product needs to deliver the performance for which it was designed and marketed. Selling at a fair price for fair service reinforces customer trust and helps your brand to build its reputation.
Comparing your various product lines against the leader's best performing products will help you to:
Comparing your various product lines against the market leader’s best performing product will help you to:
Product performance needs to be benchmarked against the products of peer companies. API has developed this scoring approach based on objectives criteria to help the sourcing team to better evaluate the product and to enhance the quality on specific aspects.
Because metal hardness and corrosion are both critical factors for the overall quality and performance, API can help you check these parameters against your production guidelines and/or against the products of competitors under the same conditions.
Here is an example of comparative testing between a competing brand’s saw (the yellow one) and one of the customer saw (the blue one). API provided the opportunity to compare the following check points:
The performance of the two saws were tested. The yellow saw out performed the blue one and its sawing efficiency was far better. API was able to help its customer understand the main reason for the performance gap.