“Most people make the mistake of thinking design is what it looks like. People think it’s this veneer – that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.” – Steve Jobs
It is needless to say that a product that delivers the best end user service will always be the best one in its market. Assessing product performance on a realistic and professional basis is a role that API can play in your overall quality control approach. In our various labs, located near your production line, we can review product performance based on your internal criteria:
These tests can be either performed by experienced technician groups of users,or else involve in experienced or mixed groups of users for a superior product evaluation. A customized protocol will be developed in conjunction with your Quality Assurance department and our electrical or mechanical engineers.
To build your brand loyalty, your product needs to deliver the performance for which it was designed and marketed. Selling at a fair price for fair service reinforces customer trust and helps your brand to build its reputation.
Comparing your various product lines against the market leader’s best performing product will help you to:
Product performance needs to be bench marked against the products of peer companies. API has developed this scoring approach based on objectives criteria to help the sourcing team to better evaluate the product and to enhance the quality on specific aspects.