{"id":6812,"date":"2022-09-26T14:53:01","date_gmt":"2022-09-26T14:53:01","guid":{"rendered":"https:\/\/www.api-hk.com\/?p=6812"},"modified":"2024-03-07T06:14:41","modified_gmt":"2024-03-07T06:14:41","slug":"how-brands-can-become-more-socially-responsible","status":"publish","type":"post","link":"https:\/\/www.api-hk.com\/es\/how-brands-can-become-more-socially-responsible\/","title":{"rendered":"How your brands can become more socially responsible"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"6812\" class=\"elementor elementor-6812\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5deba79f FTA-sec1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5deba79f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4aff2625\" data-id=\"4aff2625\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72f596a3 service-para-1 elementor-widget elementor-widget-text-editor\" data-id=\"72f596a3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 18-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-6825\" src=\"https:\/\/www.api-hk.com\/wp-content\/uploads\/2022\/09\/API_ESG-solutions_Sept_N.jpg\" alt=\"Today\u2019s socially conscious consumers want more than just a product, and here\u2019s why brands must adapt\" width=\"1555\" height=\"864\" srcset=\"https:\/\/www.api-hk.com\/wp-content\/uploads\/2022\/09\/API_ESG-solutions_Sept_N.jpg 1555w, https:\/\/www.api-hk.com\/wp-content\/uploads\/2022\/09\/API_ESG-solutions_Sept_N-300x167.jpg 300w, https:\/\/www.api-hk.com\/wp-content\/uploads\/2022\/09\/API_ESG-solutions_Sept_N-1024x569.jpg 1024w, https:\/\/www.api-hk.com\/wp-content\/uploads\/2022\/09\/API_ESG-solutions_Sept_N-768x427.jpg 768w, https:\/\/www.api-hk.com\/wp-content\/uploads\/2022\/09\/API_ESG-solutions_Sept_N-1536x853.jpg 1536w, https:\/\/www.api-hk.com\/wp-content\/uploads\/2022\/09\/API_ESG-solutions_Sept_N-1200x667.jpg 1200w\" sizes=\"(max-width: 1555px) 100vw, 1555px\" \/><\/p><p>In the last few years, we have seen companies and brands increasingly change the way they operate. The views of the customer are evolving and companies and brands need to adapt quickly.\u00a0The coronavirus pandemic catalyzed a debate about the broader impact of human actions, with people concerned about the way we live, issues of social justice, and our destruction of the environment.<\/p><p>Increasingly, customers value companies and brands they can trust. Today\u2019s consumer wants to purchase from companies and brands that are transparent in their work, create an impact, offer sustainable alternatives to regular products, and are vocal about causes that matter. Consumers have rising concerns about climate change, pollution, biodiversity loss, resource scarcity and the wider well-being of society. These changing behaviors and values regarding environmental friendliness, social responsibility, and economic inclusiveness translate into a demand for corporate change.<\/p><p><img decoding=\"async\" class=\"aligncenter wp-image-6815\" src=\"https:\/\/www.api-hk.com\/wp-content\/uploads\/2022\/09\/API_newsletter_Sep2022_1.png\" alt=\"In the last few years, we have seen companies and brands increasingly change the way they operate. The views of the customer are evolving and companies and brands need to adapt quickly. The coronavirus pandemic catalyzed a debate about the broader impact of human actions, with people concerned about the way we live, issues of social justice, and our destruction of the environment. Increasingly, customers value companies and brands they can trust. Today\u2019s consumer wants to purchase from companies and brands that are transparent in their work, create an impact, offer sustainable alternatives to regular products, and are vocal about causes that matter. Consumers have rising concerns about climate change, pollution, biodiversity loss, resource scarcity and the wider well-being of society. These changing behaviors and values regarding environmental friendliness, social responsibility, and economic inclusiveness translate into a demand for corporate change\" width=\"1000\" height=\"390\" srcset=\"https:\/\/www.api-hk.com\/wp-content\/uploads\/2022\/09\/API_newsletter_Sep2022_1.png 1774w, https:\/\/www.api-hk.com\/wp-content\/uploads\/2022\/09\/API_newsletter_Sep2022_1-300x117.png 300w, https:\/\/www.api-hk.com\/wp-content\/uploads\/2022\/09\/API_newsletter_Sep2022_1-1024x399.png 1024w, https:\/\/www.api-hk.com\/wp-content\/uploads\/2022\/09\/API_newsletter_Sep2022_1-768x300.png 768w, https:\/\/www.api-hk.com\/wp-content\/uploads\/2022\/09\/API_newsletter_Sep2022_1-1536x599.png 1536w, https:\/\/www.api-hk.com\/wp-content\/uploads\/2022\/09\/API_newsletter_Sep2022_1-1200x468.png 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p><p><em>Source: How sustainability is fundamentally changing consumer preferences \u2013 Capgemini <\/em><\/p><div><p><!-- [if !supportAnnotations]--><\/p><div><div><!-- [if !supportAnnotations]--><\/div><p><!--[endif]--><\/p><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8699e5 service-para-1 elementor-widget elementor-widget-text-editor\" data-id=\"c8699e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The global consumer goods industry is increasingly implicated in the debate because it faces significant challenges of its own and because many of its consumers are leading the movement for change. According to the Capgemini Research Institute, 79% of consumers are changing purchase preference based on the social responsibility, inclusiveness or environmental impact of their purchases.<\/p><p>Most companies, regardless of their size, are realizing the importance of creating products that show their brand positioning as a company that cares for the causes close to their heart. From environmental issues to social justice, it comes down to simply making a difference.<\/p><p>Additionally, there is increasing pressure from countries and NGOs, with continuous initiatives to reinforce control and ensure more responsible practices. The European Commission, for instance, recently proposed <span style=\"text-decoration: underline;\"><a href=\"https:\/\/ec.europa.eu\/commission\/presscorner\/detail\/en\/IP_22_5415\">an import ban on products manufactured using forced labor<\/a><\/span>, a proposal that still requires discussion and agreement by the European Parliament and the Council of the European Union before it is legislated, but that demonstrates the mechanisms under consideration to stop forced labor and modern slavery.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7727f7f service-para-1 elementor-widget elementor-widget-text-editor\" data-id=\"7727f7f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5><span style=\"color: #b40c22;\"><strong>Frequent industry issues and the growing initiatives against<\/strong><\/span><\/h5><p>While there has been great improvement in recent years, the industry still struggles with ethical issues. Some of the most frequent issues found in the fashion industry include low wages, child labor, animal cruelty, health and safety risks, and environmental issues. The list, unfortunately, goes on.<\/p><p>Some initiatives for change could include:<\/p><ul><li>Checking the material and product sources.<\/li><li>Repurposing old items and using pieces of them to create other products.<\/li><li>Supporting Community Fair Trade (different programs).<\/li><li>Supporting Ethical Trade (Ethical Trade Program, Supplier Code of Conduct).<\/li><li>Creating inclusive pieces that can be available for everyone.\u00a0<\/li><li>Changing packing in favor of more sustainable solutions.\u00a0<\/li><li>Taking a stand in helping the planet and being overall more environmentally conscious: generating less waste, reduction of CO2 emissions, electricity consumption, increasing the amount of recyclable material, decreasing unnecessary packaging materials.\u00a0<\/li><li>Being open about values, mission, and what they stand for while also taking action in these areas.<\/li><li>Taking a stand against animal cruelty.<\/li><li>Better treatment of workers.<\/li><\/ul><p>The industry-wide initiatives around sustainability and CSR are endless, and these examples can be considered as good starting points.<\/p><p>There are many industry initiatives and reference tools that set the guidelines and requirements brands must follow to be more socially and environmentally responsible. Some of the most well-known ones include:<\/p><ul><li><a href=\"https:\/\/www.sedex.com\/\">Sedex<\/a>: Supplier Ethical Data Exchange<\/li><li><a href=\"https:\/\/ics-asso.org\/\">ICS<\/a>: Initiative for Compliance and Sustainability<\/li><li><a href=\"https:\/\/slconvergence.org\/\">SLCP<\/a>: The Social and Labor Convergence Program<\/li><li><a href=\"https:\/\/www.ilo.org\/moscow\/areas-of-work\/international-labour-standards\/lang--en\/index.htm\">ILO Conventions<\/a>: International Labour Organization Conventions<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d10897b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d10897b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fbe6c83\" data-id=\"fbe6c83\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d1b8b24 service-para-1 elementor-widget elementor-widget-text-editor\" data-id=\"d1b8b24\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #b40c22;\"><strong>How Our Expert Support Can Help You<\/strong><\/span><\/p><p>At API, we provide expert solutions to support our customers in their CSR journey. Some of our programs include:<\/p><ul><li>\u00a0Social audit assessment:<br \/>&#8211; As per the defined code of conduct (ICS, Sedex, SCLP, ILO Conventions)<br \/>&#8211; Tailor-made based on industry \/ your code of conduct \/ API\u2019s standards and local labor laws<\/li><li>Supplier capacity building<br \/>&#8211; Different programs for different suppliers (new, strategic, low performing, those with zero tolerance, however willing to improve, etc.)<\/li><li>Stake holders coaching<br \/>&#8211; Awareness and pre-assessment set-up program for internal teams (audit, sourcing\u2026)<\/li><li>Code of conduct, manual, audit guidelines creation &amp; review<br \/>&#8211; Creation from ground zero and based on your requirements, or review of existing materials \u2013 all with the support of our team of experts<\/li><li>Program benchmarking services for strategic suppliers<br \/>&#8211; Assessment and program recommendation, report, monitoring<p>Thanks to our boots-on-the-ground approach, we offer adapted solutions to our customers that go beyond the traditional industry standards. We put our expertise at the service of our customers with concrete solutions that leverage our daily presence in factories, such as follow-up on sustainability.\u00a0<\/p><\/li><\/ul><p><img decoding=\"async\" class=\"aligncenter wp-image-6816\" src=\"https:\/\/www.api-hk.com\/wp-content\/uploads\/2022\/09\/API_newsletter_Sep2022_2.png\" alt=\"\" width=\"1000\" height=\"488\" srcset=\"https:\/\/www.api-hk.com\/wp-content\/uploads\/2022\/09\/API_newsletter_Sep2022_2.png 1835w, https:\/\/www.api-hk.com\/wp-content\/uploads\/2022\/09\/API_newsletter_Sep2022_2-300x146.png 300w, https:\/\/www.api-hk.com\/wp-content\/uploads\/2022\/09\/API_newsletter_Sep2022_2-1024x499.png 1024w, https:\/\/www.api-hk.com\/wp-content\/uploads\/2022\/09\/API_newsletter_Sep2022_2-768x375.png 768w, https:\/\/www.api-hk.com\/wp-content\/uploads\/2022\/09\/API_newsletter_Sep2022_2-1536x749.png 1536w, https:\/\/www.api-hk.com\/wp-content\/uploads\/2022\/09\/API_newsletter_Sep2022_2-1200x585.png 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p><p>Interested in finding out more about our <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.api-hk.com\/es\/auditoria-social-de-la-fabrica\/\">CSR solutions<\/a><\/span>?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-11c726d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"11c726d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f2e078\" data-id=\"6f2e078\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3429212 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3429212\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.api-hk.com\/es\/contacto\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contacta con nosotros<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-33388a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"33388a8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e18d79\" data-id=\"4e18d79\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a683f22 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-shortcode\" data-id=\"a683f22\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\"><a href='mailto:info@api-hk.com' class='blog_contact'>Contacta con nosotros<\/a><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>In the last few years, we have seen companies and brands increasingly change the way they operate. The views of the customer are evolving and companies and brands need to adapt quickly.\u00a0The coronavirus pandemic catalyzed a debate about the broader impact of human actions, with people concerned about the way we live, issues of social [&hellip;]<\/p>","protected":false},"author":2,"featured_media":6825,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.5 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How your brands can become more socially responsible<\/title>\n<meta name=\"description\" content=\"In a world full of uncertainty, consumers are now turning to brands with a clear, authentic sense of social and environmental responsibility.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.api-hk.com\/es\/how-brands-can-become-more-socially-responsible\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How your brands can become more socially responsible\" \/>\n<meta property=\"og:description\" content=\"In a world full of uncertainty, consumers are now turning to brands with a clear, authentic sense of social and environmental responsibility.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.api-hk.com\/es\/how-brands-can-become-more-socially-responsible\/\" \/>\n<meta property=\"og:site_name\" content=\"API, The Household Goods and Toys Quality Experts\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-26T14:53:01+00:00\" \/>\n<meta property=\"article:modified_time\" 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