{"id":6156,"date":"2022-07-25T03:44:06","date_gmt":"2022-07-25T03:44:06","guid":{"rendered":"https:\/\/www.api-hk.com\/?p=6156"},"modified":"2024-03-07T06:14:53","modified_gmt":"2024-03-07T06:14:53","slug":"leveraging-the-power-of-customer-reviews","status":"publish","type":"post","link":"https:\/\/www.api-hk.com\/es\/leveraging-the-power-of-customer-reviews\/","title":{"rendered":"Leveraging the power of customer reviews"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"6156\" class=\"elementor elementor-6156\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5deba79f FTA-sec1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5deba79f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4aff2625\" data-id=\"4aff2625\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72f596a3 service-para-1 elementor-widget elementor-widget-text-editor\" data-id=\"72f596a3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 18-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-6157 size-full aligncenter\" src=\"https:\/\/www.api-hk.com\/wp-content\/uploads\/2022\/07\/API_newsletter_Leveraging-the-power-of-customer-reviews.jpg\" alt=\"\" width=\"1200\" height=\"630\" srcset=\"https:\/\/www.api-hk.com\/wp-content\/uploads\/2022\/07\/API_newsletter_Leveraging-the-power-of-customer-reviews.jpg 1200w, https:\/\/www.api-hk.com\/wp-content\/uploads\/2022\/07\/API_newsletter_Leveraging-the-power-of-customer-reviews-300x158.jpg 300w, https:\/\/www.api-hk.com\/wp-content\/uploads\/2022\/07\/API_newsletter_Leveraging-the-power-of-customer-reviews-1024x538.jpg 1024w, https:\/\/www.api-hk.com\/wp-content\/uploads\/2022\/07\/API_newsletter_Leveraging-the-power-of-customer-reviews-768x403.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p><p>Consumers have always had the power to vote with their wallets and decide what they do and don\u2019t buy. But in today\u2019s online world, they have the power to not only influence what they buy but what others buy.<\/p><p>Empowered by the connectivity of social networks and the democratization of information, consumers are taking control of where, when, and how they engage with brands. This has effectively given consumers a role in the supply chain as they demand more personalized products and expect brands to adapt to their needs.<\/p><p>Now they have been given a voice, consumers are increasingly willing to share their opinions publicly and seek out what others have to say. In some categories, consumers are reluctant to make purchases without independent recommendations. This has not only disrupted the traditional purchasing process but puts additional pressure on brands, who need to ensure they bring to the market products that live up to their promises.<\/p><p><span style=\"font-weight: var( --e-global-typography-text-font-weight );\">According to a report from the technology company PowerReviews, customer reviews have become the single most important factor when making purchasing decisions, ranking above other elements such as price and recommendations from family and friends.\u00a0<\/span><\/p><p><img decoding=\"async\" class=\"alignnone size-full wp-image-6146\" src=\"https:\/\/www.api-hk.com\/wp-content\/uploads\/2022\/07\/chart_API.jpg\" alt=\"\" width=\"1472\" height=\"386\" srcset=\"https:\/\/www.api-hk.com\/wp-content\/uploads\/2022\/07\/chart_API.jpg 1472w, https:\/\/www.api-hk.com\/wp-content\/uploads\/2022\/07\/chart_API-300x79.jpg 300w, https:\/\/www.api-hk.com\/wp-content\/uploads\/2022\/07\/chart_API-1024x269.jpg 1024w, https:\/\/www.api-hk.com\/wp-content\/uploads\/2022\/07\/chart_API-768x201.jpg 768w, https:\/\/www.api-hk.com\/wp-content\/uploads\/2022\/07\/chart_API-1200x315.jpg 1200w\" sizes=\"(max-width: 1472px) 100vw, 1472px\" \/><\/p><div><p><!-- [if !supportAnnotations]--><\/p><div><div><!-- [if !supportAnnotations]--><\/div><p><!--[endif]--><\/p><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8699e5 service-para-1 elementor-widget elementor-widget-text-editor\" data-id=\"c8699e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5><span style=\"color: #b40c22;\"><strong>How to make customer reviews work for your brand<\/strong><\/span><\/h5><p>One of the key benefits of reviews\u00a0is that this feedback lets brands know whether a product is relevant to its audience\u00a0and whether it\u2019s better than its competitors\u2019.<\/p><p>Although positive reviews can naturally\u00a0benefit brands in enormous ways, negative product reviews can have drastic impacts. They can not only affect the sales of the product but can escalate to\u00a0the point of harming the brand image as a whole.<\/p><p>That said, bad reviews also provide\u00a0an opportunity to improve and show customers that the brand is actively\u00a0listening and willing to bring improved products to the market that aligns with customers&#8217; quality and safety expectations. Customer\u00a0reviews can also help find niches in the market yet to be explored, based on\u00a0what customers feel is missing in a product or would be nice to have.<\/p><p>Navigating the masses of\u00a0online reviews and identifying real issues and their root causes to make valuable\u00a0improvements is not always easy. It might require support from a third party who\u00a0can assess and identify issues and establish the appropriate recommendations.\u00a0<\/p><h5><span style=\"color: #b40c22;\"><strong>Turning negative reviews into positive outcomes<\/strong><\/span><\/h5><p>At API, we help our customers improve quality and safety at the product development stage to meet consumer expectations through a dedicated program that uses five steps\u00a0to:<\/p><ul><li>help brands and retailers\u00a0listen to and understand consumer feedback<\/li><li>identify the causes of bad\u00a0ratings<\/li><li>establish recommendations\u00a0for product improvements<\/li><\/ul><p><img decoding=\"async\" class=\"alignnone size-full wp-image-6123\" src=\"https:\/\/www.api-hk.com\/wp-content\/uploads\/2022\/07\/Product-Improvement-program_API.png\" alt=\"\" width=\"1793\" height=\"495\" srcset=\"https:\/\/www.api-hk.com\/wp-content\/uploads\/2022\/07\/Product-Improvement-program_API.png 1793w, https:\/\/www.api-hk.com\/wp-content\/uploads\/2022\/07\/Product-Improvement-program_API-300x83.png 300w, https:\/\/www.api-hk.com\/wp-content\/uploads\/2022\/07\/Product-Improvement-program_API-1024x283.png 1024w, https:\/\/www.api-hk.com\/wp-content\/uploads\/2022\/07\/Product-Improvement-program_API-768x212.png 768w, https:\/\/www.api-hk.com\/wp-content\/uploads\/2022\/07\/Product-Improvement-program_API-1536x424.png 1536w, https:\/\/www.api-hk.com\/wp-content\/uploads\/2022\/07\/Product-Improvement-program_API-1200x331.png 1200w\" sizes=\"(max-width: 1793px) 100vw, 1793px\" \/><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7727f7f service-para-1 elementor-widget elementor-widget-text-editor\" data-id=\"7727f7f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5><span style=\"color: #b40c22;\"><strong>What are the benefits for brands? <\/strong><\/span><\/h5><ul><li>Better and differentiated products<\/li><li>Increased quality and safety<\/li><li>Increased customer satisfaction<\/li><li>Supplier empowerment<\/li><li>Better budget allocation<\/li><\/ul><p><span style=\"font-weight: var( --e-global-typography-text-font-weight );\">Interested in finding out how API can help you bring better products to the market?\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3429212 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3429212\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.api-hk.com\/es\/contacto\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">P\u00f3ngase en contacto con nosotros<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-33388a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"33388a8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e18d79\" data-id=\"4e18d79\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a683f22 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-shortcode\" data-id=\"a683f22\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\"><a href='mailto:info@api-hk.com' class='blog_contact'>Contacte con nosotros<\/a><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Consumers have always had the power to vote with their wallets and decide what they do and don\u2019t buy. But in today\u2019s online world, they have the power to not only influence what they buy but what others buy. Empowered by the connectivity of social networks and the democratization of information, consumers are taking control [&hellip;]<\/p>","protected":false},"author":2,"featured_media":6157,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.5 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Leveraging the power of customer reviews - API, The Household Goods and Toys Quality Experts<\/title>\n<meta name=\"description\" content=\"Product reviews are not only a powerful tool for consumers, they\u2019re a powerful tool for brands. 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